Every optimization tool a retailer runs is capped by the same thing: the quality of the data it is given. We build the interface that improves it.
Over the last decade retail spent enormously on inferring intent. Clickstreams, session recordings, propensity models, post-purchase surveys: an entire discipline built on working out what a shopper probably meant.
It works, up to a point. But it is all reconstruction after the fact, and no amount of model sophistication fixes an input that never contained the answer. Meanwhile the shopper knew exactly what they wanted, at a moment nobody thought to ask.
Ignition Interfaces was founded on a narrow idea with wide consequences: the click itself can carry the answer. A single gesture, doing the job it already does, plus one more. That is the Dual-Action UI, and it is what our patents cover.
Four people with complementary track records across capital markets, brokerage product, e-commerce operations and go-to-market growth. Everyone here has run a business of their own, and the Dual-Action UI came out of that work rather than out of a lab.
Decades of growth and go-to-market leadership across media, entertainment and sports. Senior operating roles at Discovery, Paramount Global and Major League Gaming, and practice leadership at AlixPartners and Alvarez & Marsal. Co-founder of ScaleTeam Advisory.
Former Vice Chairman of Investment Banking at Merrill Lynch and CEO of Merrill Lynch Ventures. Co-founder of two earlier companies, one of which developed several patents.
Former Interactive Brokers product manager for desktop and mobile trading. Directed IBKR’s full software redesign. Barron’s named IBKR “Best Online Broker” four years running.
Decades of senior technology leadership across media, e-commerce and consumer subscription. EVP of IT Operations at ebbo; co-founded My Pet Chicken, the category leader, sold in 2021.